Darren Gennetten's Graphic Design Portfolio
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Smith & Forge Arm Wrestling Machine

Smith & Forge is the new hard apple cider from MillerCoors. With their objective to infiltrate the market with a masculine cider, they asked Olsen PR and Zing How Design to construct an arm wrestling machine for the launch of the product. My role was to use brand assets (and created assets) to design the exterior of the machine. With an arm molded from an existing arm wrestling machine from the 1970's, the fabrication/engineering team made the design a realitytwice. The two machines were present at product launch events across the US.

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