Smith & Forge is the new hard apple cider from MillerCoors. With their objective to infiltrate the market with a masculine cider, they asked Olsen PR and Zing How Design to construct an arm wrestling machine for the launch of the product. My role was to use brand assets (and created assets) to design the exterior of the machine. With an arm molded from an existing arm wrestling machine from the 1970's, the fabrication/engineering team made the design a reality—twice. The two machines were present at product launch events across the US.
Luminary Brewing is my brother's brewery in the making. Landon is currently home brewing in Atlanta. He is experimenting, developing recipes, and building equipment. After sharing his beer with friends and receiving rave reviews, he decided to submit the beer to competitions. I took on the role of designer and created an identity for the company.
The name came about for a couple of reasons; "The Luminary" was the first newspaper published in Atlanta, GA and Landon is a lighting engineer. As a result, he decided a 19th century street lamp would be the identifying graphic. Visual cues from newspapers of the time influenced the identity. The challenge is referencing the 1800's time period while retaining a modern edge.
Forty Weight is a coffee stout, the first staple brew. More to come... stay tuned! To learn more about the brewery, check out luminarybrewing.com
This is a collection of logos I have designed.
Authorization handbook for the Columbus Metal Shop on MIG Welding at the School of the Art Institute of Chicago. Stephanie and I took the full authorization to learn the process. We then photographed the steps, illustrated and layed out the document. During our first run welding, we created a nice little pencil holder. The colors were chosen based off the photography, no filters, just the transparent orange welding curtains and a dslr camera.
At Energy BBDO I was assigned to design social media visuals for a few of their clients. Working side by side with copywriters, we created posts for Facebook and Twitter. This is content for SC Johnson's OFF! brand.
While at Zing + How Design, I was tasked to redesign the website.
This is a collaboration on a public service announcement for a magazine. I worked with Rebekah Choi and Ann Youngsun Lee. We were inspired by Tibor Kalman's colorful and socially conscience work. We made a photographic infographic representing a statistic on depression. The final composition was made from 11 photos and 14 balloons.