Darren Gennetten's Graphic Design Portfolio
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Luminary Brewing

Luminary Brewing is my brother's brewery in the making. Landon is currently home brewing in Asheville, NC. I took on the role of designer and created an identity for the company-to-be.

The name came about for a couple of reasons; "The Luminary" was the first newspaper published in Atlanta, GA and Landon is a lighting engineer. He decided a 19th century street lamp would be the identifying graphic. We took visual cues from newspapers of the time to influence the identity. The challenge was referencing the 1800's while retaining a modern edge.

I designed a label for his first staple brew, Forty Weight – a coffee stout.

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